CSOs tell us that measuring and communicating the impact of corporate security is one of their biggest and most enduring challenges. In our 2025 CSO Survey, CSOs said that the top challenge to their effectiveness was lack of C-Suite understanding of corporate security.

Data and communications are critical to getting senior buy-in, generating support and resourcing, and achieving cross-functional collaboration with colleagues across the business.

In this webinar, we explore:

• The difference between metrics and KPIs
• Examples of effective and impactful metrics and KPIs
• Why you need to use different data with different audiences
• How effective data can directly drive investment
• How storytelling with data can supercharge your influence
• Why storytelling is so effective and is relevant cross cultures
• Examples of how CSOs have used storytelling
• How to present with impact at board and Executive Committee/C-Suite level
• Why stakeholder mapping is something all CSOs should do
• How talent strategies must adapt to ensure corporate security teams have the skills to use data effectively and communicate for impact and influence

Hear from:

• Jules Parke-Robinson, Head of Security and Market Safety, PMI
• Jeremy Baumann, CEO, Corporate Security Advisors (CSA)
• Bill Tenney, CEO, ASIS International
• Peter Rudge, CEO, HumanStory
• Rachel Briggs, CEO, The Clarity Factory (moderator)